Ever heard of the element Iruim?
Sounds kind of dangerous, right? Like uranium, plutonium, and other radioactive stuff.
Well, I’m here to tell you that Irium is most definitely a thing, or at least it was when it was introduced about 100 years ago – but - not a real thing.
Back in the early part of the ‘Atomic Age’ folks were impressed by the thought of a gently glowing substance filled with an innate energy all its own. Radioactive materials began finding their way into all kinds of things – from pills, to pain reliving pads, tonics, and skin treatments and cosmetics. Folks didn’t know any better – and many of the powers that be insisted radiation was not at all dangerous.
Well - until somebody jaw fell off – but that’s a whole 'nother story
The belief in radioactivity as a miracle cure-all gave rise to the super-ingredient Irium. This seemingly magic element apparently had the power to make your teeth clean and white, and it could fight tooth decay too - like nothing else ever discovered. And, it was found in, and only in, Pepsodent toothpaste.
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